Project 1 of 6
Future of Finance
Digital Event & Engagement System
Turning an eight-part lecture series into a connected digital experience.
The Future of Finance is an eight-part lecture series exploring the intersection of artificial intelligence, financial inclusion and the future of finance in emerging markets.
EdqSolutions designed and operated the digital layer around the programme, connecting the event experience, registration, communications, promotion and post-event engagement into one coordinated system.
The system
- Discover
- Register
- Confirm
- Remind
- Attend
- Follow up
- Re-engage
Rather than treating each activity as a separate task, we connected the participant journey into a single digital workflow.
A professional lecture series needs more than a meeting link.
Participants need a clear journey from discovering an event to registering, receiving relevant information, attending, and remaining connected after the session.
The programme required a digital system capable of supporting that journey while giving the organising team a practical way to manage communications and engagement.
Event experience
- Dedicated event website
- Programme and speaker presentation
- Mobile-first event information architecture
- Registration experience
- Participant-facing event communications
Automation
- Registration database
- Automated confirmation emails
- Scheduled reminder sequences
- Day-of-event communications
- Post-event follow-up
- Participant tracking and operational workflows
Digital communications
- LinkedIn content management
- Promotional graphics
- Video advertisements
- Newsletter communications
- Social-media content
- Post-event content repurposing
- Short-form video content from recorded sessions
A reusable digital operating model.
The project established a reusable digital operating model for professional webinar and lecture programmes, combining the public-facing experience with the behind-the-scenes systems required to operate it.